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Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.

The Amp

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Demographics in Streaming: Content Strategies Unveiled

This chapter explores the evolving dynamics of unscripted entertainment on streaming platforms, focusing on how demographic trends influence content selection. It analyzes the viewer demographics across major SVOD platforms and the implications for commissioning content, highlighting successful strategies by companies like Amazon, Disney+, and Netflix.

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