

The Amp Podcast
Ampere Analysis
The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry.Production by Rory Gooderick.Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Dec 18, 2025 • 22min
Festive content trends, and who will win Christmas 2026?
In this final episode of the year, Ampere explores who is winning the Christmas catalogue across broadcast TV, streaming, and sport. How are UK broadcasters, global streamers, and live sports rights holders competing for festive audiences, and what do changing Christmas viewing habits mean for content strategy in an increasingly fragmented market? Hosted on Acast. See acast.com/privacy for more information.

Nov 6, 2025 • 51min
In conversation with Hernan Lopez: Netflix, engagement & streaming economics
On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.______________________________________TIMESTAMPS:00:00 - 03:00 - Introductions03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?10:45 - 15:54 - How can Netflix boost engagement?15:54 - 24:35 - Current advertising trends on streaming24:35 - 28:25 - Driving engagement through content and UI28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube36:20 - 46:30 - What purpose do live sports serve for streaming platforms?46:30 - 50:16 - How does sports IP perform across platforms?50:16 - 51:19 - Closing remarks______________________________________Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

Oct 1, 2025 • 45min
What is driving Gen-Z consumer habits in gaming, sports, and media?
In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next? Hosted on Acast. See acast.com/privacy for more information.

14 snips
Sep 4, 2025 • 45min
Amplified: What’s behind the rise of broadcaster–streamer partnerships? In conversation with Mark Endemaño
Mark Endemaño, Managing Director at AlixPartners and media veteran with a rich background at Disney, dives into the transformative partnerships between broadcasters and streamers. He examines the strategic alliances evolving in Europe, focusing on Disney+ and ITV, and the implications for both content creators and viewers. The conversation also explores Netflix's potential growth markets, the rivalry with Amazon Prime, and the shifting dynamics in viewer engagement that prioritize viewer retention over mere subscription numbers. A must-listen for media enthusiasts!

5 snips
Jul 9, 2025 • 39min
YouTube’s Role in the Future of Television
Rahul Patel, Principal Analyst, and Daniel Monaghan, Senior Research Manager at Ampere Analysis, along with Josh Rustig, Senior Analyst, dive into YouTube’s rising influence on the television landscape. They discuss the fascinating shift of viewers embracing long-form content on YouTube, challenging traditional broadcasters. Insightful consumer survey data reveals how diverse age groups are drawn to the platform. Plus, they explore lucrative partnerships with broadcasters and YouTube's evolving monetization strategies, reshaping media consumption for the future.

Apr 3, 2025 • 32min
Box office hits, franchises, and what's next for cinema?
With cinemas still recovering from the impact of the pandemic, this episode of The Amp Podcast dives into box office trends, the performance of major franchises (including James Bond after the Amazon takeover), and the evolving theatrical strategies of streaming giants like Netflix.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

14 snips
Feb 27, 2025 • 29min
2024 in Review Part 2: Profitability, Licensing Shifts, and Content Strategies
Matt Trickett, Head of Media at Ampere Analysis, discusses the evolving strategies of major entertainment companies, focusing on cross-licensing for profitability. Piers Harding-Roll, Head of Games research, highlights the upcoming Nintendo Switch 2 and its potential market impacts. Dan Haragie, leading sports research, examines the shift in sports broadcasting rights and the growing importance of women's sports. Together, they explore how digital preferences are changing fan engagement and setting the stage for the future of media and gaming.

9 snips
Feb 4, 2025 • 33min
2024 in Review — Partnerships, Advertising, and Monetisation Strategies
Joining the discussion are Matt Trickett, Head of Media at Ampere Analysis, who enhances the dialogue with insights on partnerships; Piers Harding-Rolls, specializing in the gaming industry’s dynamics; and Dan Haragy, who dives into sports streaming strategies. They explore how global collaborations are reshaping media landscapes, analyze the impact of economic factors on sports and gaming growth, and discuss innovative monetization strategies including ad-supported models and the integration of gaming with streaming services. Trend analysis for the future wraps up an engaging conversation.

Dec 23, 2024 • 27min
The future of bundling and the decline of free-to-air sports
In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

14 snips
Oct 31, 2024 • 34min
The attention economy and streamers' pivot to ad tiers
Anna Kerr, a researcher at Ampere Analysis specializing in the attention economy, and Sam Nursall, who focuses on streaming services' ad strategies, share their insights on modern media trends. They explore how platforms like Netflix and Disney Plus adapt to keep consumer engagement high. The rise of influencer content is reshaping viewership, while the shift to ad-supported models addresses changing market dynamics. They also discuss the implications of gaming adaptations and the evolving landscape of audience interaction across media.


