The Amp

Rahul Patel, Principal Analyst, and Daniel Monaghan, Senior Research Manager at Ampere Analysis, along with Josh Rustig, Senior Analyst, dive into YouTube’s rising influence on the television landscape. They discuss the fascinating shift of viewers embracing long-form content on YouTube, challenging traditional broadcasters. Insightful consumer survey data reveals how diverse age groups are drawn to the platform. Plus, they explore lucrative partnerships with broadcasters and YouTube's evolving monetization strategies, reshaping media consumption for the future.

With cinemas still recovering from the impact of the pandemic, this episode of The Amp Podcast dives into box office trends, the performance of major franchises (including James Bond after the Amazon takeover), and the evolving theatrical strategies of streaming giants like Netflix.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

Matt Trickett, Head of Media at Ampere Analysis, discusses the evolving strategies of major entertainment companies, focusing on cross-licensing for profitability. Piers Harding-Roll, Head of Games research, highlights the upcoming Nintendo Switch 2 and its potential market impacts. Dan Haragie, leading sports research, examines the shift in sports broadcasting rights and the growing importance of women's sports. Together, they explore how digital preferences are changing fan engagement and setting the stage for the future of media and gaming.

Joining the discussion are Matt Trickett, Head of Media at Ampere Analysis, who enhances the dialogue with insights on partnerships; Piers Harding-Rolls, specializing in the gaming industry’s dynamics; and Dan Haragy, who dives into sports streaming strategies. They explore how global collaborations are reshaping media landscapes, analyze the impact of economic factors on sports and gaming growth, and discuss innovative monetization strategies including ad-supported models and the integration of gaming with streaming services. Trend analysis for the future wraps up an engaging conversation.

In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here Hosted on Acast. See acast.com/privacy for more information.

Anna Kerr, a researcher at Ampere Analysis specializing in the attention economy, and Sam Nursall, who focuses on streaming services' ad strategies, share their insights on modern media trends. They explore how platforms like Netflix and Disney Plus adapt to keep consumer engagement high. The rise of influencer content is reshaping viewership, while the shift to ad-supported models addresses changing market dynamics. They also discuss the implications of gaming adaptations and the evolving landscape of audience interaction across media.

The podcast dives into the shift towards streaming for major sporting events like the Olympics and T20 World Cup. It highlights the struggles broadcasters face in engaging younger audiences and adapting to changing media rights. A focus on women's sports showcases untapped potential and growing viewer interest, particularly following recent successes. The excitement for the 2028 Los Angeles Olympics introduces discussion on new sports and broadcasting strategies. Additionally, Netflix's partnerships with major leagues underscore its aggressive role in the evolving sports landscape.

The podcast dives into the changing landscape of the streaming industry, highlighting cuts in US content spending and the rise of international programming. It also explores the booming popularity of anime, driven by platforms like Netflix, and its appeal to diverse audiences. Additionally, the discussion shifts to DAZN's expansion in France, focusing on its acquisition of sports broadcasting rights and the competitive dynamics in that market. Exciting insights reveal both challenges and opportunities for streaming services amidst these shifts.

The podcast delves into YouTube's dominance in online content consumption, Apple TV's shift towards licensing over original content, and strategies to reduce churn in streaming services. Topics include YouTube's role as a content distributor, sports highlight distribution, and consumer behavior strategies to maintain viewer interest.

The podcast discusses how streaming services like Disney+ are adapting their international strategies, including cost-cutting measures and revenue-boosting initiatives. It explores the shift in global content strategies, balancing local and global content on platforms like Canal+ and the BBC, and the collaboration between broadcasters and streaming platforms for co-production deals like Doctor Who with Disney.