The Amp 2024 in Review — Partnerships, Advertising, and Monetisation Strategies
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Feb 4, 2025 Joining the discussion are Matt Trickett, Head of Media at Ampere Analysis, who enhances the dialogue with insights on partnerships; Piers Harding-Rolls, specializing in the gaming industry’s dynamics; and Dan Haragy, who dives into sports streaming strategies. They explore how global collaborations are reshaping media landscapes, analyze the impact of economic factors on sports and gaming growth, and discuss innovative monetization strategies including ad-supported models and the integration of gaming with streaming services. Trend analysis for the future wraps up an engaging conversation.
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The Year of Partnerships
- 2024 was the year of partnerships, with collaborations at different levels.
- Media companies formed new ventures, OTT bundles proliferated, and licensing activity increased.
Global Sports Deals
- Streamers are capitalizing on global sports deals, unlike traditional TV players.
- This allows for multi-territory deals and greater reach, as seen with Netflix, Amazon, and DAZN.
Challenges and Growth in Gaming
- The gaming industry faced job losses, studio closures, and high development costs in 2024.
- Despite these challenges, the sector experienced growth, albeit small, around 2%.