2024 in Review — Partnerships, Advertising, and Monetisation Strategies
The Amp
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Navigating Change in Sports and Gaming
This chapter explores the evolving landscape of the sports and gaming industries, addressing market consolidation, rising development costs, and the impact of economic factors on growth. It highlights the tension between traditional pay TV and streaming services, as well as the necessity for strategic partnerships to meet consumer demands. The discussion also emphasizes how innovations in subscription models and flexible monetization strategies influence both sectors' future trajectories.
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