Josh Rustage

Focuses on TV and linear broadcasting; discussed demographic skews of content on US streaming platforms.

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Dec 1, 2022 • 24min

Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content.

In this insightful discussion, Orina Zhao, who specializes in APAC streaming metrics, delves into Netflix's bold move to an ad-supported tier, analyzing market dynamics and pricing strategies. Olivia Deane reveals trends in the commissioning and cancellation of original content, reflecting the pressures facing major platforms. Josh Rustage highlights the demographic skews in US streaming content, offering intriguing insights into audience preferences and the strategies that leading services like Amazon and Disney+ use to cater to diverse viewers.

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