Content, Briefly

Equals: Matt Hodges on keeping content simple

Nov 25, 2024

In this discussion, Matt Hodges, Head of Product Marketing at Equals and former marketer at Atlassian and Loom, shares his insights on content marketing and the innovative approach of Equals' blog, Wrap Text. He explains the decision to use Substack for audience growth and highlights the importance of authenticity in a crowded content landscape. Matt reflects on his journey through product-focused companies, showcasing a commitment to simplicity and meaningful engagement that resonates with diverse audiences.

37:52

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Episode guests

Matt Hodges

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Episode notes

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Quick takeaways

Equals prioritizes authenticity in its content strategy, focusing on genuine insights that resonate with early-stage startup founders and operators.

The transition to Substack has streamlined Equals' content publishing, enhancing audience engagement through a simplified subscription management process.

Deep dives

Introduction to SuperPath Pro Membership

SuperPath Pro offers members a comprehensive suite of resources and opportunities to enhance their content marketing skills. Members gain access to a robust library of courses and monthly one-on-one calls to brainstorm and tackle content challenges with peers. The initiative also includes monthly SuperPath Socials, which are group discussions that foster a sense of community and focused dialogue on relevant content trends. Additionally, exclusive Ask Me Anything (AMA) sessions in the Slack group provide members with access to industry experts, solidifying the membership as a valuable investment in professional development.

Intro

2min

The Power of Simple Content Marketing

6min

Journey Through Product-Focused Companies

2min

Revolutionizing Data Analysis with Next-Gen Spreadsheets

2min

Navigating Content Strategy in Startups

20min

Navigating Authenticity in a Saturated Content Landscape

6min

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack?
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro

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Useful Links:

Website: https://equals.com/

Blog: https://wrap-text.equals.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/

Matt on Twitter: https://x.com/mattnhodges

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