Content, Briefly Equals: Matt Hodges on keeping content simple
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Nov 25, 2024 In this discussion, Matt Hodges, Head of Product Marketing at Equals and former marketer at Atlassian and Loom, shares his insights on content marketing and the innovative approach of Equals' blog, Wrap Text. He explains the decision to use Substack for audience growth and highlights the importance of authenticity in a crowded content landscape. Matt reflects on his journey through product-focused companies, showcasing a commitment to simplicity and meaningful engagement that resonates with diverse audiences.
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The Dez Traynor Challenge
- Dez Traynor offered Bobby a check if he committed to writing one blog post per week.
- This motivated Bobby and instilled a consistent content creation habit from the start.
Early Content Culture
- Early content creation builds a culture of storytelling and education.
- Companies like Intercom and Equals benefited from this early emphasis.
Content Strategy
- Focus on creating content for your target audience's interests.
- Don't chase keywords initially; focus on building trust and credibility.