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20min chapter
Equals: Matt Hodges on keeping content simple
Content, Briefly
Navigating Content Strategy in Startups
This chapter explores the dynamic role of content marketing within a young company, emphasizing a targeted approach for specific audience segments. The speakers share their strategic framework for content creation, advocating for quality over quantity and the importance of authenticity in storytelling. They discuss their transition to Substack for improved scalability and clarify the evolution of their content initiatives in response to changing technologies.
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