Navigating Authenticity in a Saturated Content Landscape

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

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Timestamps:

00:00 Intro
04:17 Who is Matt Hodges?
04:46 Matt’s background.
07:49 Matt’s attraction to product-first companies.
09:54 What’s Equals?
11:30 What’s the scope of Matt’s role at Equals?
16:32 Wrap Text originality and topic selection process.
25:33 Why did they choose Substack? 
28:57 Growing audience through Substack.
31:33 Matt’s thoughts on content marketing.
36:35 Learn more about Matt and Equals and get in touch.
37:27 Outro

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Useful Links:

Website: https://equals.com/

Blog: https://wrap-text.equals.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/

Matt on Twitter: https://x.com/mattnhodges

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Stay Tuned:

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► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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