Matt Hodges, Head of Product Marketing at Equals, shares his wealth of experience from Atlassian, Intercom, and Loom. He dives into the complexities of pricing models, emphasizing the trade-offs involved. Hodges discusses the importance of understanding your audience for effective product naming, and the pressures faced in high-growth environments. He reflects on work-life balance as he navigates remote work challenges and transitions between corporate and startup cultures. His insights offer a blueprint for success in the product marketing landscape.

In this discussion, Matt Hodges, Head of Product Marketing at Equals and former marketer at Atlassian and Loom, shares his insights on content marketing and the innovative approach of Equals' blog, Wrap Text. He explains the decision to use Substack for audience growth and highlights the importance of authenticity in a crowded content landscape. Matt reflects on his journey through product-focused companies, showcasing a commitment to simplicity and meaningful engagement that resonates with diverse audiences.