Matt Hodges

In this discussion, Matt Hodges, Head of Product Marketing at Equals and former marketer at Atlassian and Loom, shares his insights on content marketing and the innovative approach of Equals' blog, Wrap Text. He explains the decision to use Substack for audience growth and highlights the importance of authenticity in a crowded content landscape. Matt reflects on his journey through product-focused companies, showcasing a commitment to simplicity and meaningful engagement that resonates with diverse audiences.