Acquired

SONY

300 snips
Mar 7, 2022
Discover the remarkable journey of Sony, born from post-WWII Japan's ashes, and its rise as a global tech giant. Explore the transformative impact of iconic products like the Walkman and PlayStation. Learn about the fierce competition with Apple and Nintendo, the complexities of acquiring CBS Records, and the longstanding legacy of the Spider-Man film rights. Dive into Sony's innovative strategies and financial evolution as it navigates a rapidly changing marketplace.
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ANECDOTE

Jobs' Sony Obsession

  • Steve Jobs idolized Sony and their employee uniforms.
  • He then commissioned Issei Miyake to design his iconic black turtlenecks.
INSIGHT

Founders' Foresight

  • Masaru Ibuka and Akio Morita, Sony's founders, were engineers reluctantly involved in WWII efforts.
  • They recognized America's superior technology, foreshadowing Japan's eventual defeat.
ANECDOTE

Morita's Fateful Choice

  • Akio Morita, despite being destined to inherit his family's sake business, pursued physics.
  • This decision inadvertently saved his life during WWII, as he was assigned to research instead of combat.
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