SONY
Acquired
00:00
The Rise of Sony: CDs, Walkmans, and Innovation
This chapter explores the origin and development of the compact disc and the pivotal role Sony played in transforming music consumption with the Walkman. It highlights the visionary leadership of Akio Morita and his influence on technology and marketing, including his impact on Steve Jobs and Apple. Personal anecdotes about various Sony devices illustrate the brand's enduring legacy in consumer electronics and its evolution in the face of changing market dynamics.
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