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SONY

Acquired

CHAPTER

The Color Revolution: Sony's Journey from Trinitron to Betamax

This chapter explores the transition from black and white to color television, highlighting the challenges faced by manufacturers and the pivotal role of Sony's Trinitron in overcoming these hurdles. It also delves into the launch of Betamax, examining the legal controversies surrounding home recording and its eventual competition with VHS. The narrative captures Sony's innovations and struggles during a transformative era in consumer electronics, punctuated by significant legal and market battles.

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