SONY
Acquired
Sony's Strategic Evolution in Gaming and Music
This chapter evaluates Sony's business strategy and its strong performance in the gaming and music sectors, highlighting the growing demand for gaming consoles and the revenue boom at Sony Music. It discusses competitive challenges, including Microsoft's Game Pass strategy and the evolving landscape of virtual reality, while reflecting on Sony's historical brand perception and its ability to adapt. The chapter ultimately assesses how Sony can leverage its varied businesses for future success against a backdrop of shifting consumer sentiments and industry dynamics.
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