SONY
Acquired
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Sony's Bold Leap into America
This chapter narrates the founding of the Sony Corporation of America in 1960, focusing on the vision of Akio Morita who aimed to establish direct relations in the U.S. rather than relying on distributors. It explores the cultural and economic implications of this move, including the formation of CBS Sony Records and its success in Japan's music market. The chapter also highlights the operational challenges faced by the venture, as well as the strategic decisions that led to increased profitability and influence of American music in Japan.
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