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Let’s talk ABM
71. Customer Expansion ABM
Jan 16, 2025
Katarzyna Pavlik, Senior Global ABM Manager at Universal Robots, specializes in customer expansion strategies that blend creativity with precision. She discusses implementing ABM in a channel-first model, emphasizing the importance of nurturing current relationships over just acquiring new clients. The conversation highlights how personalized and data-driven campaigns can transform challenges into opportunities. Katarzyna also shares insights on aligning sales and marketing teams, the power of visual storytelling, and integrating AI to enhance engagement and drive results.
55:13
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Quick takeaways
- Implementing ABM in customer expansion requires alignment between sales and marketing teams to enhance relationship-building with existing clients.
- Creativity and personalized messaging are vital in ABM campaigns to foster deeper connections and differentiate brands in the competitive B2B landscape.
Deep dives
Understanding Universal Robots' Role in Automation
Universal Robots is recognized as a leader in producing collaborative robots, referred to as Cobots. These robotic arms are designed to perform various tasks across multiple industries, such as automotive and electronics, promoting increased productivity and improved work conditions. The company not only focuses on the technology of the robotic arms but also offers a platform to create tailored solutions for diverse industrial needs. By addressing the challenges of flexibility and adaptability in manufacturing, Universal Robots demonstrates its commitment to enhancing operational efficiency.
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