
71. Customer Expansion ABM
Let’s talk ABM
Navigating RFP Challenges and the Power of Visual Storytelling
This chapter explores the complexities of managing tenders and requests for proposals in business, emphasizing the benefits of prior client engagement. It also advocates for the use of visual storytelling in B2B marketing, presenting a more captivating alternative to traditional copy-focused strategies.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.