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3min chapter
71. Customer Expansion ABM
Let’s talk ABM
Integrating AI and Personalization in Account-Based Marketing
This chapter focuses on how artificial intelligence can enhance Account-Based Marketing by integrating storytelling and personality into strategies. It underscores the necessity of creativity and humor in marketing and discusses the benefits of AI tools for improving analytics and team collaboration.
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Listen to the best highlights from the podcasts you love and dive into the full episode