Katarzyna Pavlik, Senior Global ABM Manager at Universal Robots, specializes in customer expansion strategies that blend creativity with precision. She discusses implementing ABM in a channel-first model, emphasizing the importance of nurturing current relationships over just acquiring new clients. The conversation highlights how personalized and data-driven campaigns can transform challenges into opportunities. Katarzyna also shares insights on aligning sales and marketing teams, the power of visual storytelling, and integrating AI to enhance engagement and drive results.