71. Customer Expansion ABM
Let’s talk ABM
Mastering Account-Based Marketing
This chapter explores the strategic implementation of Account-Based Marketing (ABM) with an emphasis on nurturing existing customer relationships rather than acquiring new clients. It discusses the collaborative efforts across teams to enhance customer engagement and the importance of targeted initiatives, including appreciation dinners. The conversation also highlights the challenges of measuring success in ABM efforts and the need for effective communication and relationship-building in a dynamic business landscape.
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