Adtech Unfiltered Finding Smarter CTV Audiences (with Peter Crofut)
Sep 2, 2025
In this discussion, Peter Crofut, an adtech consultant and former expert at Wurl, shares insights on audience discovery in the realm of Connected TV. He emphasizes the importance of timing and emotional resonance in advertising, especially during distraction-prone moments. Peter also highlights how FAST channels are changing perceptions of premium content. The conversation dives into the challenges of measurement and privacy, while also exploring how AI is unlocking new possibilities in contextual targeting and enhancing viewer engagement.
AI Snips
Chapters
Transcript
Episode notes
Sentiment Matching Boosts CTV Performance
- Wurl's Brand Discovery matches the sentiment of content to the sentiment of the creative for better timing.
- Matching sentiment five seconds before ad breaks improves ad relevance and performance.
FAST Channels Are Becoming Truly Premium
- FAST channels now deliver premium content and competitive CPMs compared to traditional upfronts.
- FAST reduces entry costs for advertisers while expanding access to premium inventory.
Target Moments, Not Just Audiences
- Prioritize finding premium moments, not just premium audiences or inventory.
- Use AI-driven scene-level targeting to match emotional moments to creative for higher engagement.