Finding Smarter CTV Audiences (with Peter Crofut)
Adtech Unfiltered
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Navigating Connected TV Marketing Strategies
This chapter explores the integration of Connected Television (CTV) into marketing strategies while emphasizing the necessity of understanding audience behavior. It covers the challenges and opportunities of measurement, engagement, and targeting in CTV, alongside the use of contextual intelligence and AI. The discussion also highlights the evolving landscape of advertising, focusing on the importance of data strategies and privacy-conscious approaches in reaching consumers.
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