Peter Crofut

In this discussion, Peter Crofut, an adtech consultant and former expert at Wurl, shares insights on audience discovery in the realm of Connected TV. He emphasizes the importance of timing and emotional resonance in advertising, especially during distraction-prone moments. Peter also highlights how FAST channels are changing perceptions of premium content. The conversation dives into the challenges of measurement and privacy, while also exploring how AI is unlocking new possibilities in contextual targeting and enhancing viewer engagement.