Adtech Unfiltered

Curation isn’t just a buzzword—it’s become a foundational piece of programmatic strategy.   In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation really means and the critical role it plays for buyers, sellers, and the entire programmatic ecosystem. He shares his perspective on how curation addresses issues like signal loss, DSP inefficiencies, and inventory waste while also driving better outcomes and price dynamics for both sides of the marketplace.

How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic comment sections to creating decentralized, publisher-level social platforms, Jim shares how OpenWeb is pioneering a “social layer” for the open internet. He also shares how this approach helps publishers reduce reliance on search and social traffic, drive engagement and monetize responsibly. 

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.   Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and link creative quality to business outcomes. He also shares his take on striking the right balance between data and intuition, the cultural nuances of emotional response, and how creative insights can unite brand and performance marketing.

Greg Sherrill, VP of Demand at Magnite, dives into the evolving world of programmatic advertising. He discusses the importance of transparency and collaboration in addressing market fragmentation. Strategies for optimizing supply paths and navigating a cookie-less future are also explored. Greg emphasizes sustainable inventory management and offers advice for midsize brands to leverage technology and partnerships for better outcomes. This insightful conversation reveals the pathways to simplifying the programmatic landscape.

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise.   Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem.

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins host Noor Naseer to explore the often-overlooked power of music videos in today’s advertising ecosystem.   Rob unpacks how music intersects with culture, the influence of artist fandoms, and the growing role of nostalgia and platform-specific behaviors in shaping CTV strategies and ad formats. This episode offers a fresh perspective on how music videos are reshaping video advertising and driving deeper audience engagement.

While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.

In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL’s most iconic franchises approaches marketing in a time of rapid innovation. From Taylor Swift headlines to immersive fan experiences, Lara huddles up with host Noor Naseer to share how the Chiefs turn big moments into long-term brand equity. Tune in for insights on balancing tradition with innovation, why storytelling drives strategy, and how the team stays culturally relevant while honoring their legacy.

Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), sheds light on the evolving landscape of media measurement. She discusses why last-touch attribution is becoming obsolete and the need for innovative metrics. Tameka emphasizes the importance of collaboration among platforms, publishers, and agencies to tackle data usage and privacy challenges. With insights into synthetic data and attention metrics, she presents a vision for a future where measurement techniques enhance value for both advertisers and consumers.

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level.   As agencies undergo seismic shifts and battle inefficiency, Matt argues that workflow is more than an operational layer: it’s a business system of record. He explores the disconnect between creative, media, and tech teams, the hidden costs of outdated tools, and why most adtech platforms undervalue the infrastructure agencies rely on. From the rise of AI copilots to the future of real-time creative optimization, this episode unpacks how marketing organizations can either evolve or be left behind.