Finding Smarter CTV Audiences (with Peter Crofut)
Adtech Unfiltered
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Navigating the Future of Connected TV and Advertising
This chapter delves into the evolving landscape of Connected TV (CTV) over the next five years, emphasizing innovative opportunities and the influence of AI on viewer engagement. It also addresses industry consolidation and the shift towards ad-supported models, highlighting both challenges and growth prospects in measurement and interactive advertising.
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