Creator Science

#33: Brian Clark – A content marketing pioneer talks about its evolution

Nov 17, 2020

Brian Clark, founder of Copyblogger and an influential figure in content marketing, shares his insights on the evolution of the field. He delves into the importance of empathy and authenticity in creating resonant content. Clark discusses strategies for mastering content curation amidst market saturation and the significance of storytelling in shaping a business's value. He also explores the relationship between technology and creativity, emphasizing understanding user needs for innovation. Get ready for a thought-provoking dive into the world of content and entrepreneurship!

01:02:25

Creator website

Episode guests

Brian Clark

AI Chapters

Episode notes

Intro

2min

The Evolution of Content Marketing

21min

Mastering Content Curation in a Crowded Market

15min

Navigating Creativity and Opportunity in Tech

9min

Crafting a Business with Exit in Mind

7min

Understanding Emotional Decision-Making in Hiring

2min

Strategic Insights for Successful Content Marketing

2min

Brian Clark is founder of the pioneering content marketing website Copyblogger, the personal growth newsletter Further, and Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Both the Guardian and Advertising Age have recognized Copyblogger as one of the most powerful and influential blogs in the world.

In this episode we talk about what content marketing looks like today, curation, creating software, how to prepare for a sale of your business, and why empathy has been the key to creating so much value for himself and others.

Transcript and show notes can be found here

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→ #149: Daniel Pink

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