#33: Brian Clark – A content marketing pioneer talks about its evolution
Creator Science
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Mastering Content Curation in a Crowded Market
This chapter dives into the challenges and strategies of content marketing for creators in a saturated environment, highlighting the role of content curation as a means to establish credibility. The discussion emphasizes the need for genuine engagement and the incorporation of personal insights, allowing creators to connect meaningfully with their audience. Additionally, it examines the balance between trend-driven and evergreen content strategies, exploring how understanding human nature can lead to more impactful content creation over time.
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