#33: Brian Clark – A content marketing pioneer talks about its evolution
Creator Science
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The Evolution of Content Marketing
This chapter explores the journey of content marketing from its inception, highlighting its significance in the creator economy and the speaker's personal transition from law to digital entrepreneurship. It discusses the rise of platforms like Copyblogger and the essential strategies that emerged for engaging audiences amid the evolving digital landscape. The speaker emphasizes the importance of empathy and authenticity in content creation, advocating for an audience-first approach that resonates deeply with consumers.
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