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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

463. Defy: Embracing the Superpower of Responsibility with Sunita Sah

Jan 16, 2025
In this engaging conversation, Dr. Sunita Sah, a physician turned organizational psychologist from Cornell University, dives into her book, 'Defy: The Power of No in a World that Demands Yes.' She highlights the critical role of defiance in maintaining personal integrity, exploring the psychological dynamics of compliance, especially in healthcare. Sunita introduces the concept of 'insinuation anxiety' and the 'defiance compass' to help guide ethical decisions. Listeners will discover how embracing responsibility can transform decision-making and foster a culture of safe dissent.
49:51

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Defiance, when used appropriately, serves as a powerful tool for individuals to maintain alignment with their personal values against societal pressures.
  • Creating a workplace culture that encourages dissent is essential for innovation, decision-making, and ensuring that employees feel empowered to express their true beliefs.

Deep dives

Understanding Defiance

Defiance is often misunderstood as mere disobedience, but it plays a crucial role in aligning actions with personal values in the face of external pressures. The podcast emphasizes the importance of feeling safe to defy expectations and the negative implications of blind compliance. Dr. Sunita Sa's research delves into how societal norms are structured to reward obedience while stifling the practice of defiance. By recognizing the true nature of defiance, individuals can cultivate a mindset that encourages questioning and critical thinking in various situations.

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