The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

463. Defy: Embracing the Superpower of Responsibility with Sunita Sah

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Exploring Responsibility and Regret in Decision-Making

This chapter explores counterfactual and prefactual thinking, highlighting how reflections on regret and responsibility shape decision-making. Using the Milgram experiments as a backdrop, it emphasizes the internal conflict between obedience and personal ethics, underscoring the importance of owning one's choices to mitigate emotional distress.

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