The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

463. Defy: Embracing the Superpower of Responsibility with Sunita Sah

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Power of Defiance

This chapter explores the notion of defiance as a skill that can be cultivated by anyone, emphasizing the importance of aligning actions with personal values. It discusses societal pressures to conform and offers strategies for individuals to express their true selves and embrace dissent.

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