

Season 2, Episode 2: Raising a Seed Round with Against Gravity CEO Nick Fajt
4 snips Feb 7, 2018
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90-Day VR Product Launch
- Against Gravity built and shipped a VR product in 90 days from scratch that garnered real users quickly.
- Their "ready fire aim" approach favored iterative development and fast public feedback over perfect initial launch.
Prequalify Investors by Product Use
- Prospective investors were required to use VR headsets and try Rec Room before engaging with the founders.
- This filtered for serious, informed partners and generated valuable product feedback early in the process.
Advantages of Emerging Markets
- Emerging markets provide a unique advantage where user acquisition is free and competition is low.
- It allows startups to iterate product development rapidly with lower user expectations than established markets.