Acquired

Season 2, Episode 2: Raising a Seed Round with Against Gravity CEO Nick Fajt

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Feb 7, 2018
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ANECDOTE

90-Day VR Product Launch

  • Against Gravity built and shipped a VR product in 90 days from scratch that garnered real users quickly.
  • Their "ready fire aim" approach favored iterative development and fast public feedback over perfect initial launch.
ADVICE

Prequalify Investors by Product Use

  • Prospective investors were required to use VR headsets and try Rec Room before engaging with the founders.
  • This filtered for serious, informed partners and generated valuable product feedback early in the process.
INSIGHT

Advantages of Emerging Markets

  • Emerging markets provide a unique advantage where user acquisition is free and competition is low.
  • It allows startups to iterate product development rapidly with lower user expectations than established markets.
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