Impact of Cortisol on Decision-Making

Cortisol can impair critical thinking abilities, trust-building, and compassion, which are vital for making informed business and sales decisions. When cortisol levels are elevated due to stress, individuals struggle to think strategically, compromising their capacity to engage with clients effectively. This impairment underlines the need for sales professionals to manage their stress levels to maintain clarity and connection during interactions. Therefore, understanding how cortisol functions can help professionals navigate their own emotional states and those of their clients for better outcomes.