Building Trust in Sales Interactions

This chapter emphasizes the crucial role of trust and emotional intelligence in customer interactions during sales, particularly in high-stress service scenarios. It discusses how to manage customer emotions while educating them about technical issues, utilizing neurotransmitters like dopamine and oxytocin to foster a positive atmosphere. Personal anecdotes highlight the importance of establishing genuine connections, effective communication, and transforming transactional relationships into meaningful engagements for long-term success.