People.ai CEO Oleg Rogynskyy - How AI is Replacing Sales People
Aug 20, 2024
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Oleg Rogynskyy, founder and CEO of People.ai, discusses the seismic shifts AI is bringing to the sales industry. He explores how sales roles are evolving towards automation and API-driven processes, reducing reliance on human intermediaries. Oleg highlights the resilience of tech in Ukraine amidst geopolitical challenges and shares insights on innovative digital governance. He stresses the importance of unique datasets for competitive advantage and the need for a solid foundation in business scaling before rapid growth.
AI's evolution may render traditional sales roles obsolete, shifting the industry toward automated transactions without human intermediaries.
Extensive training datasets are essential for AI to effectively replicate successful sales strategies and enhance performance in complex transactions.
Ukraine showcases innovative technology use to combat corruption and improve service delivery, highlighting the importance of digital governance in national growth.
Deep dives
The Future of Sales in an AI-Driven World
Sales processes are expected to undergo significant transformations as AI continues to evolve, potentially rendering traditional sales roles obsolete. The rise of AI-powered systems could allow for fully automated sales through efficient API interactions between buyers and sellers, reducing or eliminating the need for human intermediaries. Oleg Griginski highlights how companies can increasingly transact without direct human interaction, as seen with products like Tesla being purchased online without salesperson involvement. This shift implies that in the near future, AI might not only manage selling tasks but could also alter buyer behavior, pushing the sales industry toward a digital-first model.
The Importance of Data in AI Model Training
To effectively leverage AI in complex sales transactions, companies require extensive training datasets that enhance the performance of language models. These models need to understand intricate sales processes, similar to how Tesla collects data to improve its autonomous features. Griginski emphasizes that for AI to replace human-driven sales efficiently, it must be trained on vast amounts of transaction data, enabling it to replicate successful sales strategies. This reliance on substantial data sets creates an arms race among companies to acquire the best unique datasets that can differentiate their AI models.
AI as an Integral Partner in Retail and Sales
AI is set to become a crucial partner in the retail and sales sectors, streamlining interactions between buyers and sellers. Companies may deploy AI agents to facilitate sales processes similarly to how autopilots assist pilots, greatly enhancing efficiency and reducing the need for human intervention. Griginski posits that the role of experienced sellers may shift to focusing more on optimizing AI interactions rather than direct sales, allowing them to teach and refine the AI's performance. This shift indicates a transformation in the workforce where human roles evolve to complement and enhance AI capacity rather than simply competing against it.
The Strategic Use of Unique Datasets
The discussion also delves into how companies managing unique datasets can navigate the competitive landscape effectively. Organizations are advised to leverage their exclusive data to create AI models that offer significant advantages in the sales process. Griginski notes that the value of certain datasets can diminish over time, suggesting that companies should act swiftly to maximize their worth before they become widely available or less valuable. This approach necessitates strategic thinking around data acquisition and monetization as organizations realize the importance of data rights in achieving success with AI.
Innovative Government Initiatives in Ukraine
Ukraine is leveraging technology through innovative government initiatives that connect various databases to eliminate corruption and improve service delivery through a unified digital platform. The emphasis on building a comprehensive infrastructure aligns with the government's goals of integrating various services to enhance efficiency, which includes the use of mobile applications for citizen engagement. These advancements have positioned Ukraine as a leader in digital governance, showcasing how strong technological infrastructure can bolster national growth. Furthermore, the experiences of Ukrainian software developers highlight the country's potential for innovation, especially in the face of adversity.
Oleg Rogynskyy is the founder and CEO of People.ai, an ai-powered revenue intelligence platform. He’s also an advisor to the Ministry of Digital Transformation of Ukraine.
In this episode of World of DaaS, Oleg and Auren discuss:
How AI will transform the sales process
Sales automation and APIs
Maximizing data value and differentiation
Geopolitical implications of the Ukraine war
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You can find Auren Hoffman on X at @auren and Oleg on X at @OlegR.
