The 3 Phases of Building a Chatbot From Scratch - With Scott Nowson of PwC
Feb 3, 2020
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Scott Nowson, AI Lead at PwC, Middle East, discusses the three phases of building a chatbot from scratch. They explore the use of chatbots in banking and finance, advantages of chatbot implementation in retail banking, balancing implementation and feasibility for chatbot questions, and handling the bot to human handoff.
Mapping out transactional capabilities and prioritizing conversational services is crucial when building a chatbot from scratch.
Analyzing common knowledge-based inquiries helps restructure FAQ data to effectively address frequent questions in a chatbot interface.
Deep dives
Building a Chatbot: Phases and Process
Dr. Scott Nossen, the head of AI for PWC Middle East, discusses the three phases of building a chatbot from scratch. He emphasizes the importance of mapping out transactional capabilities and prioritizing what services to offer conversationally. Scott also highlights the need to understand the limitations and possibilities of chatbots in terms of knowledge bases and FAQ structures. Additionally, he stresses the significance of setting proper expectations for chatbot interactions and strategically handing off to a human when necessary.
Transforming FAQs into Knowledge Bases
Scott explains how to mold FAQ content into a more robust and accessible knowledge base. He suggests analyzing common knowledge-based inquiries from call transcripts and chats to identify patterns. This enables restructuring the FAQ data to address frequent questions effectively. Scott emphasizes the importance of prioritizing the feasibility of communication mediums, such as WhatsApp or Skype, when considering the display of detailed information like terms and conditions within chatbot interfaces.
Proactive Handoff and Customer Experience
Scott discusses the need for proactive handoffs to human agents when chatbots reach their limitations. He encourages mapping out the chatbot's capabilities and identifying what falls outside its purview. Scott stresses the importance of warm handoffs with contextual information, avoiding repetitive conversations with human agents. He also highlights the significance of considering customer tolerance, brand decisions, and the strategic balance between chatbot capabilities and routing to human agents.
This month, we start a brand new theme: chatbots in banking. Nothing is more hyped in banking than chatbots, so we want to shed some light on what's actually happening with chatbots in the banking industry and what really isn't.
Our guest this week is Scott Nowson, AI Lead at PwC, Middle East. Scott talks about the three phases of building a chatbot from scratch.
Scott was also one of the first to review our Getting Started With AI Report. If you're looking to apply AI within your business, our Getting Started With AI report is a distillation of our best AI adoption insights from over 50 interviews with executives in the enterprise and at AI vendor companies. You can learn more about it at emerj.com/a1.
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