The Game with Alex Hormozi Part 6: Run Paid Ads | $100M Leads Book
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Aug 19, 2023 
Guest Alex, an expert in making profitable ads, shares personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. He discusses creating ads for a six-week challenge, using mascots and scenes in ads, understanding target audience and motivating action, making ads more efficient and specific, running paid ads effectively, and the importance of efficiency over creativity in advertising.
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First Gym Ad Success
- Alex Hormozi's first gym ad, a simple text-based callout, generated impressive leads and sales.
- This success led to the widespread adoption of the six-week challenge in the fitness industry.
Paid Ads: Efficiency over Reach
- Paid ads offer guaranteed reach, trading money for exposure.
- Efficiency, not reach, is key, as the goal is to maximize returns on ad spend.
Targeting for Efficiency
- Narrow your audience for efficient paid ads.
- Start with a broad platform, then refine targeting to reach the ideal customer.