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Guest Alex, an expert in making profitable ads, shares personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. He discusses creating ads for a six-week challenge, using mascots and scenes in ads, understanding target audience and motivating action, making ads more efficient and specific, running paid ads effectively, and the importance of efficiency over creativity in advertising.
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Quick takeaways
- Paid ads are the primary source of income for the author, emphasizing the importance of targeting the right audience and crafting effective ad copy.
- Scaling paid ads involves tracking ROI, identifying winning ads, and eventually creating highly profitable ads.
Deep dives
The Power of Ads in Generating Revenue
The podcast episode discusses the author's personal experience with running ads and highlights its significance in generating substantial revenue. The author emphasizes that despite organic content contributing to their personal branding, ads have been the primary source of income throughout their career. They provide insights into creating effective ads, including structuring ads, writing copy, call-outs, getting attention, and contrasting the message. The author shares how they made a profitable ad by targeting a specific audience, using a simple ad format, and focusing on the value offered. They also explain the concept of paid ads, highlighting the guaranteed reach they provide. The episode concludes by emphasizing the importance of finding the right platform, targeting the ideal audience, crafting effective ads, and getting permission to contact potential customers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode