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Part 6: Run Paid Ads | $100M Leads Book

The Game with Alex Hormozi

CHAPTER

Using Mascots, Scenes, and the 'What Who When' Framework in Ads

This chapter discusses the use of mascots as enduring spokespersons for a business, the importance of using specific scenes in ads to capture attention, and the strategy of recording multiple variations of ads to find the best call outs.

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