The Game with Alex Hormozi cover image

Part 6: Run Paid Ads | $100M Leads Book

The Game with Alex Hormozi

00:00

Running Paid Ads: Efficiency Over Creativity

This chapter emphasizes the importance of efficiency over creativity in advertising and discusses the three phases of scaling paid ads: tracking money, losing money, and eventually printing money. It addresses questions about ad cost, benchmarking performance, fixing unprofitable ads, and lessons learned from running the first paid ad.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app