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Part 6: Run Paid Ads | $100M Leads Book

The Game with Alex Hormozi

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Running Paid Ads: Efficiency Over Creativity

This chapter emphasizes the importance of efficiency over creativity in advertising and discusses the three phases of scaling paid ads: tracking money, losing money, and eventually printing money. It addresses questions about ad cost, benchmarking performance, fixing unprofitable ads, and lessons learned from running the first paid ad.

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