Executive View Of Marketplace Marketing Measurement

Jed Clevenger discusses the intricacies of marketplace marketing measurement and the significance of competitive intelligence. He emphasizes how understanding competitors can refine marketing strategies and enhance brand differentiators. The conversation also touches on the role of AI in forecasting and attribution, along with the importance of cohesive data strategies. Topics like the challenges of measuring marketing ROI, data privacy concerns, and the value of experimentation highlight essential considerations for optimizing marketing efforts.