Executive View Of Marketplace Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Optimizing Marketing Measurement
This chapter explores the importance of granularity in marketing measurement and the need to identify growth opportunities across various channels. It discusses the use of media mix modeling, experimentation, and attribution models to align performance metrics with brand insights, while addressing the challenges of measuring interactions between marketing efforts.
Transcript
Play full episode
