AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Executive View Of Marketplace Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
Optimizing Marketing Measurement
This chapter explores the importance of granularity in marketing measurement and the need to identify growth opportunities across various channels. It discusses the use of media mix modeling, experimentation, and attribution models to align performance metrics with brand insights, while addressing the challenges of measuring interactions between marketing efforts.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode