MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Executive View Of Marketplace Marketing Measurement

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Leveraging Experimentation and Ensuring Data Privacy in Marketing Strategies

This chapter explores the importance of experimentation and optimization in marketing, highlighting small business acquisition through CTV and video channels. It delves into clean room methodologies, data privacy challenges, and the teamwork required across departments to ensure compliance with data protection regulations.

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