Executive View Of Marketplace Marketing Measurement
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Building a Robust Marketing Measurement Strategy
This chapter delves into the essentials of developing an effective marketplace marketing measurement strategy, emphasizing the need for foundational data and team alignment. It also examines the challenges of measuring marketing ROI in a fragmented landscape and highlights the importance of a cohesive data strategy for global optimization and insights.
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