How I Learned to Love Shrimp Léo Le Ster on creativity in campaigning
Aug 27, 2024
Léo Le Ster, a campaigner at L214, shares his insights on creative campaigning for farm animal rights. He discusses the power of collaborative brainstorming and innovative strategies that have shifted public perception. Léo also highlights the balance between creativity and endurance in advocacy and how playful ideas can effectively convey serious messages. He provides a glimpse into L214’s multifaceted approach, the importance of political accountability, and the evolving landscape of animal welfare in France.
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L214 Lawsuit
- L214 faced a lawsuit for a controversial statement in a campaign.
- This highlighted the risk of exaggeration and its impact on reputation.
Estimating Animal Numbers
- When estimating animal numbers, always choose the lowest estimate.
- This minimizes risk and still creates a strong case.
Origin of L214's Name
- L214's name refers to the French law article L214, which defines animals as sentient beings.
- This provides a legal basis for their campaigns and lawsuits.