Léo Le Ster on creativity in campaigning
How I Learned to Love Shrimp
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Balancing Creativity and Endurance in Campaigning
This chapter explores the interplay of creativity and persistence in campaign strategies, especially within budget-constrained organizations. It emphasizes the importance of engaging ideas, emotional resonance, and a blend of playfulness and seriousness in advocacy efforts. Additionally, the conversation addresses the challenges of fostering innovation in team settings while managing risks and promoting effective communication.
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