How I Learned to Love Shrimp cover image

Léo Le Ster on creativity in campaigning

How I Learned to Love Shrimp

00:00

Campaigning for Farm Animal Rights

This chapter focuses on the experiences of a campaigner from the French NGO L214, highlighting the importance of communication in animal rights advocacy. It discusses the organization's evolution, from grassroots beginnings to impactful campaigns that captured media attention and shifted public perception. The speaker underscores the need for accurate messaging and ethical considerations in promoting animal welfare, illustrating the effects of their creative strategies on the food industry.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app