
Léo Le Ster on creativity in campaigning
How I Learned to Love Shrimp
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Campaigning for Farm Animal Rights
This chapter focuses on the experiences of a campaigner from the French NGO L214, highlighting the importance of communication in animal rights advocacy. It discusses the organization's evolution, from grassroots beginnings to impactful campaigns that captured media attention and shifted public perception. The speaker underscores the need for accurate messaging and ethical considerations in promoting animal welfare, illustrating the effects of their creative strategies on the food industry.
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