Léo Le Ster, a campaigner at L214, shares his insights on creative campaigning for farm animal rights. He discusses the power of collaborative brainstorming and innovative strategies that have shifted public perception. Léo also highlights the balance between creativity and endurance in advocacy and how playful ideas can effectively convey serious messages. He provides a glimpse into L214’s multifaceted approach, the importance of political accountability, and the evolving landscape of animal welfare in France.