How I Built This with Guy Raz LÄRABAR: Lara Merriken (2018)
Oct 28, 2019
Lara Merriken, the founder of LÄRABAR, shares her inspiring journey from social work to creating a thriving energy bar brand. She reveals how personal challenges inspired her passion for natural foods and her experimental approach in the kitchen. Lara navigated the uncertainties of entrepreneurship, overcoming skepticism while launching her product at Whole Foods. After remarkable growth, she faced the emotional complexities of selling to General Mills, a testament to her dedication and innovative spirit in building a beloved brand.
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Dietary Shift
- Lara Merriken's journey with natural foods began in college when her volleyball coach banned sugar and red meat.
- This led to her discovering a wheat allergy and exploring natural foods, eventually shaping her future career.
Life Changes and New Directions
- Amidst a divorce and career change, Lara Merriken decided to pursue naturopathic medicine.
- A raw food class sparked her interest in a new direction.
LÄRABAR's Origin
- Lara Merriken's idea for LÄRABAR came from a simple realization: a portable, indulgent snack made from whole foods was missing from the market.
- This "aha moment" combined her passions for natural foods and convenience.