How I Built This with Guy Raz cover image

LÄRABAR: Lara Merriken (2018)

How I Built This with Guy Raz

CHAPTER

From Concept to Launch: The Larabar Journey

This chapter follows the speaker's journey in bringing their snack bar concept to life, detailing the challenges of food-grade packaging and manufacturing. It highlights pivotal moments like securing a meeting with a regional buyer at Whole Foods and the successful hands-on launch of Larabar. The speaker reflects on the rapid growth and popularity of their product, driven by a focus on simplicity and health-conscious ingredients.

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