
LÄRABAR: Lara Merriken (2018)
How I Built This with Guy Raz
From Social Work to Snack Revolution
This chapter tells the inspiring origin story of LÄRABAR, detailing Lara Merriken's transition from social work to creating a simple, health-focused energy bar. It explores her journey through personal challenges, passion for natural foods, and the experimental process of crafting unique flavors. The chapter captures her determination in overcoming skepticism and navigating the complexities of launching a natural food business.
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