Hey {First Name}, An Insider's Guide to Outbound Sales #147: B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)
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Feb 14, 2022 In this discussion, Arnaud Renaux, Co-founder of The Scalelab, shares insights on mastering cold outreach for B2B lead generation. He emphasizes the importance of personalized messages and storytelling to boost engagement. Arnaud reveals how leveraging personal networks can significantly enhance lead generation efforts. He also discusses effective strategies for crafting impactful cold emails, including strong subject lines and personalized calls to action, while introducing tools like Lemlist to improve email deliverability.
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Personalization in Outreach
- Prioritize personalization and doing research on prospects upfront.
- Front-load personalization in outreach to make a strong first impression.
Scale Lab Differentiators
- The Scale Lab differentiates itself through a strong data stack, standardized processes, and a focus on quality over quantity.
- Manual data extraction is surprising in 2022; mastering the right tools is crucial.
Leveraging Alumni Networks
- Leverage alumni networks for easier engagement with potential prospects.
- Connecting with alumni offers pre-built trust, which is key in sales.